The concept features thoughtful and intentional details inspired by the brand’s rich heritage, artisanal craftsmanship and sophisticated femininity: 

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• A refined palette of soft, natural shades like blush, champagne and accents of rose gold evokes a feeling of centeredness.

• A soft curved flower petal-inspired wall where shoes are displayed symbolizes the signature sense of movement women feel in SW shoes; an expression of the brand’s fashion-meets-function sensibility. 

• The rich mix of textures creates warmth, from custom bouclé seating to the scored concrete façade featuring warm bronze champagne accents.

• Precise architectural details elevate the elegance of the space, including bespoke light fixtures, herringbone-style American oak wooden floors and sculptural porcelain displays. 

• Finally, a gallery wall showcasing celebrity moments serves as an homage to SW’s rich history in red-carpet dressing and reflects the brand’s position in culture as a footwear brand women wear for the biggest moments in their lives.